How to Get the Most Money When Selling Your House
The 5 Factors That Determine What Buyers Will Pay
Every seller wants the same thing: the best possible price with the least amount of stress. But what actually determines what buyers will pay?
It’s not luck. It’s how your home compares to everything else a buyer can purchase with the same money—and with more inventory to choose from, today’s buyers are taking their time.
Read on to see what determines your outcome, and what you can do about it.
The Improvements That Matter
The goal isn’t to renovate—it’s to remove objections.
Curb Appeal
Fresh mulch, a clean front door, trimmed landscaping. These cost relatively little but shape how buyers feel before they walk in.
Cosmetic Updates
Fresh paint, clean carpets, updated light fixtures. Small signals that the home has been cared for. Buyers notice.
Kitchens & Bathrooms
You don’t need a full remodel. New hardware, painted cabinets, a replaced faucet—small investments that take the edge off.
Red Flag Repairs
A soft spot in the floor, a door that doesn’t latch, water stains. Deferred maintenance makes buyers wonder what else has been neglected.
Staging & Presentation
Declutter, depersonalize, let them imagine their life here—not yours.
“Some improvements pay off. Some don’t.
We’ll focus on the ones that actually change what buyers will pay—before you spend a dime.”
When Is the Best Time to Sell Your Home?
With the Right Strategy, It Matters Less Than You Think
Seasonality
Spring and early summer bring more buyers. Winter is slower, but less competition means more motivated buyers.
Market Conditions
Buyer’s market or seller’s? Rates climbing or settling? Inventory tight or flooded? These shift what buyers can afford and how hard they’ll compete.
Local Dynamics
A major employer expanding, a new school rating, a neighborhood suddenly “hot”—micro-trends that national headlines don’t capture.
“The best time to sell is when you’re ready—and we’ll work together to craft a strategy that meets your goals, regardless of the season.”
How to Price Your Home to Sell
Finding the Right Price
Buyers Shop With a Budget
They’re comparing your home to every other home they can get for the same money. Your competition isn’t what sold six months ago—it’s what’s on the market right now.
Overpricing Is the Most Expensive Mistake
“We can always come down” doesn’t work. You lose the critical first two weeks, then you sit, then you cut, then buyers wonder what’s wrong.
Pricing to the Market Isn’t Leaving Money on the Table
It’s positioning to compete. Strong value attracts more showings, more interest, and multiple offers. That’s how you get a better outcome.
This Is Where We Do the Math
We’ll look at the comps and current active listings. We’ll look at your home’s strengths and limitations. We’ll compare your home to the competition. My job is to give you timely, accurate information and real-world insight. The final pricing decision is yours.
“You set the price. I make sure you have everything you need to set it right.”
Marketing Your Home to Sell
How We Put Your Home in Front of Every Buyer
Professional Photography
Your listing photos are your first showing. Wide angles, proper lighting, shots that show how the home actually lives. No phone photos.
Video & Drone
Walkthroughs let buyers experience the flow. Aerial shots showcase your lot, neighborhood, and proximity to what matters.
Virtual & 3D Tours
Interactive walkthroughs that let buyers explore your home from anywhere—especially valuable for out-of-area buyers.
Listing Description
Not generic copy. Words that tell buyers what makes your home worth seeing.
Online Syndication
MLS, Zillow, Redfin, Wall Street Journal, Realtor.com—everywhere buyers are already searching.
Print Materials
Professional signs, flyers, and brochures that reflect the care you’ve put into your home.
Social Media & Direct Mail
Targeted posts, neighborhood groups, mailers to the surrounding area. Sometimes the best buyer already knows your neighborhood.
Coming Soon Strategy
Pre-marketing before we hit the MLS. Builds anticipation, tests interest, and can surface buyers before you’re officially live.
Open Houses & Agent Outreach
Foot traffic, buzz, and tapping my network for buyers already looking in your area.