In today’s unpredictable real estate market, sellers who understand what buyers want—and avoid key missteps—have the best chance of success. Buyer trends are shifting and selling a home requires more than just listing it and hoping for the best. Let’s explore what today’s buyers are looking for and the seven most common mistakes sellers make.
What Today’s Buyers Want
One of the biggest shifts in today’s market? In general, buyers are no longer interested in fixer-uppers.
According to Zillow’s “End of the Fixer-Upper” report:
- Move-in ready homes are in high demand – Buyers want turnkey properties, not projects.
- Fixer-uppers are selling for 7.3% less – The biggest discount Zillow has tracked in three years.
- “Remodeled” is a magic word – Homes with this keyword sell for 3.7% more on average and attract significantly more online views.
- Staging and presentation matter more than ever – First impressions drive buyer engagement.
If you’re selling, understanding these preferences is critical. Here’s what NOT to do:
7 Common Home Selling Mistakes
1. Overpricing Your Home
Testing the market with a high price might sound smart, but it often backfires. Overpriced homes sit longer, and sellers frequently end up reducing the price later—sometimes selling for less than if they had priced correctly from the start.
2. Skipping Repairs and Updates
Buyers want move-in ready homes. Ignoring necessary repairs or updates can deter offers and drive down your home’s value. Even small improvements—like fresh paint or updated fixtures—can make a big difference.
3. Ignoring Market Feedback
If your home isn’t getting showings or you’re receiving lowball offers, the market is telling you something. Adjusting your price or making improvements based on buyer feedback is key to selling successfully.
4. Blaming Your Agent for the Wrong Reasons
Some sellers believe more open houses, ads, or marketing gimmicks will solve the problem. But if the price or condition isn’t right, no amount of advertising will change that. A great agent helps you focus on what truly matters.
5. Making Unrealistic Comparisons
Your neighbor’s house may have sold for top dollar, but was it fully remodeled? Did it have upgrades yours lacks? Comparing your home to others without considering key differences can lead to unrealistic expectations.
6. Letting Emotions Get in the Way
It’s natural to be attached to your home, but emotional decisions can hurt your sale. Many sellers reject their first offer, only to receive lower ones later. The first offer is often the best—seriously consider every deal.
7. Holding Out for the Perfect Buyer
Waiting for that “one” buyer willing to pay above market value usually results in a stale listing. Homes don’t age like fine wine—if it lingers on the market, buyers assume something is wrong, and offers decrease.
Selling Smart in Today’s Market
Success in real estate today means adapting to market trends. Buyers are choosier, inventory is increasing, and competition is fierce.
Want to maximize your home’s value?
- Price it strategically.
- Make necessary repairs.
- Present a move-in ready home buyers can’t resist.
Thinking about selling? Whether you’re considering a traditional listing, a fast cash sale, or a pre-sale renovation strategy, we’re here to help you make the right moves. Let’s talk!
